The 1966 song, a masterpiece of rock and roll, marked a pivotal moment in music history. Pete Townshend, the visionary behind The Who, called it a "new standard" for rock, and it's easy to see why. This song, and the subsequent album, were a testament to Townshend's relentless pursuit of musical innovation. The Who's ability to stay at the forefront of rock and roll for so long can be attributed to their constant reinvention, a trait that set them apart from their contemporaries.
Townshend's art-school background and his willingness to experiment with rock operas like Tommy were key factors in their evolution. However, it was the influence of fellow artists, particularly The Beach Boys, that truly propelled The Who to new heights. Brian Wilson's Pet Sounds, an album that changed the musical landscape, inspired The Who to push the boundaries of their own sound.
The Beach Boys' innovative use of harmony, as exemplified by the iconic track 'God Only Knows', had a profound impact on The Who. Keith Moon, an early fan of The Beach Boys, was a driving force behind The Who's adoption of this new standard. The album 'The Who Sell Out' is a testament to this influence, with its postmodern structure and parody advertisements, as well as the single 'I Can See for Miles', which was heavily inspired by 'God Only Knows'.
The Who's willingness to embrace the "new standard" and experiment with different sonic directions set them apart from other bands. Their output was never a carbon copy of The Beach Boys, but rather a unique interpretation of the era's musical revolution. The influence of Brian Wilson and The Beach Boys was undeniable, and it shaped the trajectory of rock and roll for generations to come.
In my opinion, the 1966 song and its impact on The Who's evolution is a fascinating example of how musical innovation can be a collaborative effort. It highlights the power of artistic influence and the importance of embracing new standards in the ever-evolving world of music.
